In August 2010, The YouTube channel for the 2010 horror film The Last Exorcism uploaded a scary prank reaction video in which several unsuspecting Chatroulette users are shown caught off guard by an attractive woman who transforms into a ghostly figure. In February 2008, Saatchi & Saatchi launched a promotional campaign for Toyota Matrix with an e-mail prank dubbed "Your Other You," in which participants could sign up their friends to be the target of an elaborate hoax that ended with an advertisement for the car. In roughly one year, the channel garnered upwards of 98 million video views and 806,000 subscribers.Īs the demand for viral videos continued to grow across the world, pranking soon became widely adopted by marketing and advertising agencies as well. On March 26th, 2012, the pranking video channel LAHWF was launched by YouTuber Andrew Hales, with the first video featuring Hales awkwardly approaching women on a college campus (shown below). On June 3rd, 2011, YouTuber Shideh Naderi uploaded a video featuring a shampoo shower prank (shown below, left), garnering over 18.5 million views and 17,700 comments. On December 18th, 2010, the Break YouTube channel uploaded a montage of prank video clips (shown below, right), accumulating upwards of 8.8 million views and 8,000 comments. In the next four years, the channel gained more than 455 million views and 3.1 million subscribers. On November 10th, 2009, the "PrankvsPrank" YouTube channel was created, with the first uploaded video showing a man scaring his girlfriend in bed with a mannequin head (shown below, left). On May 11th, 2007, YouTuber Just For Laughs Gags uploaded a prank video featuring a man hiding in a public toilet (shown below, right), which accumulated upwards of 32.4 million views and 23,000 comments in five years. In the first seven years, the video gained over 11 million views and 33,000 comments. On July 23rd, 2006, YouTuber ryckmmat uploaded a video titled "Prank Calls," featuring a man calling various businesses asking for absurd products and services (shown below, left). Several other prank calls were subsequently published on the site (shown below). The earliest known streaming prank call on the Internet was broadcast by the webmaster of the site Blackout's Box in 1995. In 1989, the American comedy act The Jerky Boys formed, whose routine consisted of prank calls which were recorded and sold as tapes and compact discs (shown below). In the late 1970s, prank phone calls recordings began spreading through cassette tapes. On April 1st, 1957, the BBC featured a prank segment about a Swiss family harvesting a spaghetti tree (shown below). In 1953, American humorist Harry Allen Wolfgang Smith released his book The Complete Practical Joker, detailing how to execute a variety of pranks. One of the earliest documented April Fool's Day pranks was orchestrated by the Capital-Times newspaper in Madison, Wisconsin in 1933, which ran a photograph on the front page showing the Wisconsin State Capitol building collapsing (shown below). Adams subsequently launched a business selling a variety of practical joke products including the "joy buzzer," a hand-held device that administers a sudden shock to the victim's palm. In 1904, dye company employee Soren Sorensen Adams discovered one of the company's products caused workers to sneeze, prompting him to make a sneezing powder which began selling in high demand. Online, pranking is commonly associated with trolling and prank videos are disseminated on the video-sharing site YouTube. Pranking is the act of playing practical jokes or mischievous tricks on other people for amusement. Youtube, prank, trick, practical joke, harold camping, soren sorensen adams, harry allen wolfgang smith, the complete practical joker, the jerky boys, ryckmmat, just for laughs gag, prankvsprank, shideh naderi, shampoo shower prank, lahwf, andrew hales About
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